Privacy Statement (continued)

Personally identifiable information is defined as any specific data that could disclose you as an individual, such as your name, address, telephone number, billing and shipping information, credit card information or e-mail address.

When you visit our websites our servers automatically record basic information about your usage, such as the type of internet browser and operating system you are using, the date, time and duration of your visit and the pages you viewed. This information is anonymous and does not identify you as an individual, nor will we combine it with information that does identify you as an individual. This information is collected and analysed to provide us with a greater understanding of how you use our websites.

Where necessary we collect personally identifiable information on certain areas of our websites, for example, if you register on a forum, enter a competition or subscribe to an e-mail newsletter. The personally identifiable information collected may consist of a username or unique user ID and contact information, such as your name, email address, mailing address, telephone and fax numbers. You may have the opportunity to make purchases on our websites, in which case we would need to collect your order information, credit card details and delivery instructions in order to facilitate payment and shipment.

From time to time a pop-up window may invite you, to answer survey questions and provide certain demographic information, such as your age, sex, income bracket, country of access, and location of connection, (e.g. home or work) or you may choose to participate in the Traders Inventory or other market related questionnaires hosted on our websites.

Your response to these types of surveys is entirely voluntary and you should feel no obligation to participate.
At times we may use a feature of your browser (called a "cookie") to automatically assign you a unique user ID. A cookie, by itself, cannot be used to find out your identity, it merely identifies your computer to our servers when you visit our websites. We will not combine your user ID with information that does identify you as an individual. You may, at anytime, set your browser to allow, notify you or refuse altogether the use of cookies.

How we use or disclose the information we collect

In general, the information we collect is used for our own analysis aimed at improving our products and services. We use personally identifiable information to fulfil your requests or orders for specific services or products. We may also use personally identifiable information to perform other functions including, demographic analysis of site usage (who is visiting our websites and what they are interested in), customising advertising and content seen by our users, and improving our marketing and promotional efforts.

We will not intentionally disclose any personally identifiable information and we do not sell, trade or rent such information to third parties (such as advertisers or telemarketers).

Any personally identifiable information you provide will only be provided to third parties if:

• You consent to such a disclosure
• We are compelled or authorised to do so by law
• We reasonably believe there is a threat to someone's life or health
• Our website or business is sold to, or merged with another entity

The quality and security of the information we hold

Any information you provide to us is stored and held under generally accepted standards of technology and operational security in order to protect your personally identifiable information from loss, misuse, alteration, or destruction. Only authorised personnel are provided access to personally identifiable information and these personnel are required to treat this information as confidential. Despite these precautions, we cannot guarantee absolutely that any and all unauthorised access to your personally identifiable information will be prevented.

Your access to the information we hold

If you would like to access, correct, update or de-activate any information you have submitted, please send a request to CONTACT US. We will modify or de-activate any information that could be used to identify you as soon as practicable after your request, unless we are required or authorised by law not to do so. Once de-activated your data will not be accessible,

Your participation on our websites

In general, when you visit our websites you do not have to tell us who you are, or reveal any personally identifiable information to us. Unless you specifically agree to tell us, we will never know who you are, and you are able to interact with many common features of our websites in a completely anonymous way. If you choose to become a member of our websites you will be required to agree to certain TERMS & CONDITIONS in order to access Member Only content on our websites. Certain content on our websites is categorised Members Only in order to observe regulatory, commercial or retail guidelines and codes of conduct.

Links to other websites

We provide links and referrals to other websites and service providers to both casual visitors and members to our websites and from time to time you may be indentifiable by way of a member number to third parties for calculation and fulfilment of e-commerce agreements. We do not distribute or sell your information to any outside party.